A PR is basically a short, enthralling news story that is written by the public relations expert and sent to the targeted members of media. The objective of the press release is to stimulate the interest of the publication or a journalist. A press release should also contain all the important information (that includes who? where? what? how? when? and most importantly why?) for a journalist to easily generate his own story.
The standard
PR begins with the contact information, quite likely the name, mobile number,
and e-mail add of a person who went on to write the release. Then, it is the
headline, the most important 4 or 5 words in the entire press release. The
headline is actually the first thing that a journalist reads. If it is not
intriguing, unique, and newsworthy, he'll not read further.
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