#digitalmarketerA person who buys something from the internet naturally
wants to buy it from someone who is an authority in the relevant field or
someone whom he can trust. Web 2.0 technologies include blogs, micro blogging,
video sharing channels etc. which are intended toboost workflow productivity and make the home-basedbusinesspeople the
most trusted authoritiesamong their clients. Some important characteristics of
marketing and advertising rules are given below.
- Marketing was considered as
advertising only and is just against the principles of a digital entrepreneur.
- Advertising must be
appealing to the masses.
- Advertising isa one-way
traffic. That is from company to the consumer. This is not the case withdigital marketer.
- Advertising was about
selling products.
- Advertising was related to
campaigns that have only a limited life.
- Creativityis a vital
component of advertising.
- Only through the media one
can get airtime and ink.
- Through press releases
companies communicated to the journalists.
- Significant news must be
there for writing press releases.
- PR and marketing existed as
separate disciplines managed by different people and had different goals
and strategies.
The digital
entrepreneurmarketing is not like generic banner ads. It is about keywords
and phrases used by buyers and a series of activities that lead the users to
the websites that are trying to increaseworkflow
productivity byproviding a lot of content that the users love to view and
seek for.
Click here to know more about #digitalmarketer
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